MAIN STREET APPROACH
 
 
 
 

Based in historic preservation, the Main Street approach was developed to save historic commercial architecture and the fabric of American communities' built environment and become a powerful economic development tool.

The Main Street program is designed to improve all aspects of the downtown or central business district, producing both tangible and intangible benefits. Improving economic management, strengthening public participation, and making downtown a fun place to visit are as critical to Main Street's future as recruiting new businesses, rehabilitating buildings, and expanding parking. Building on downtown's inherent assets -- rich architecture, personal service, and traditional values and most of all, a sense of place -- the Main Street approach has rekindled entrepreneurship, downtown cooperation and civic concern. It has earned national recognition as a practical strategy appropriately scaled to a community's local resources and conditions. And because it is a locally driven program, all initiative stems from local issues and concerns.

  

The 4 Point Approach to Downtown Preservation and Economic Revitalization

1. Design: Enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems, and long-term planning.
2. Organization: Building consensus and cooperation among the many groups and individuals who have a role in the revitalization process.
3. Promotion: Marketing the traditional commercial district's assets to customers, potential investors, new businesses, local citizens and visitors.
4. Economic Restructuring: Strengthening the district's existing economic base while finding ways to expand it to meet new opportunities -- and challenges from outlying development. 


However Main Street Four Point Approach succeeds only when combined with the following eight principles:

1. Comprehensive: A single project cannot revitalize a downtown or commercial neighborhood. An ongoing series of initiatives is vital to build community support and create lasting progress.
2. Incremental: Small projects make a big difference. They demonstrate that "things are happening" in the downtown and hone the skills and confidence the program will need to tackle more complex problems. 
3. Self-Help: Only local leadership can initiate long-term success by fostering and demonstrating community involvement and commitment to the revitalization effort. 
4. Public/private partnership: Every local Main Street program needs the support and expertise of both the public and private sectors. For an effective partnership, each must recognize the strengths and weaknesses of the other. 
5. Identifying and capitalizing on existing assets: Communities must recognize and make the best use of their unique offerings. Local assets provide the solid foundation for a successful Main Street initiative.
6. Quality: From storefront design to promotional campaigns to special events, quality must be the main goal.
7. Change: Changing community attitudes and habits is essential to bring about a commercial district renaissance. A carefully planned Main Street program will help shift public perceptions and practices to support and sustain the revitalization process. 
8. Action-oriented: Frequent, visible changes in the look and activities of the commercial district will reinforce the perception of positive change. Small, but dramatic improvements early in the process will remind the community that the revitalization effort is under way. 
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