DOWNTOWN COVINGTON MASTER PLAN
 
 
 
 
Prepared by Duany Plater-Zyberk & Co. in conjunction with Home Town Neighborhoods, Hall Planning & Engineering and the Gibbs Planning Group.

In September of 2,000 citizens, business and political leaders, property owners, civic leaders and organizations and government officials participated in a charrette facilitated by the town planning firm of Duany Plater-Zyberk to develop a Master Plan that would enhance the character and the vibrancy of downtown Covington.

The underlying philosophy of the Master Plan is that for urban centers to be revitalized they must be made urban. They must be unique locations in their regional context. They must be mixed in use, cohesive in terms of architecture and they must orient themselves towards creating pedestrian environments.

 View image of the map of the Square
 
The major components of the plan are:

Urban Developments
  • Identifies the most significant design issues and projects that will improve the physical and urban qualities of Downtown Covington to protect its charming small town with a high quality of life.
Commercial Development
  • Proposes a list of changes that will allow Downtown Covington to become a special retail destination and celebrates it unique character
Civic Improvements
  • Recommendations are offered to produce a traffic-calmed pedestrian- friendly downtown and locations have been identified for future Civic Sites and for public parking lots and garages.
Transportation
  • Recommendations are offered to slow traffic, existing traffic patterns are challenged and existing and future on street and off-street parking needs are addressed.
Two Traditional Neighborhoods
  • Two neighborhoods were designed following the model of Traditional Neighborhood Developments to be used as models for future planning and attract new housing segments to Covington
Downtown Covington Projects
  • Designate “A” and “B” Streets and concentrate public improvements on A streets to create quality pedestrian experiences
  • Court House Addition. Reserve property along Usher and between Hunter and Pace streets with a liner attached to the east and west that front A streets
  • Align Elm St to connect to Church to create a significant entrance location to the downtown
  • Cultural Center / Opera House
  • Redesign of the Park within the Covington Square
  • Secure and reserve the property necessary to build future parking garages
  • Streetscape Improvements: Café Platforms, Tree Pits, Plantings, Benches, Mail and News Boxes
  • Maximize parking on B streets
Downtown Commercial Development
Additional 22,000 square feet of retail space can be supported
  • 5,000 sq ft of Home Décor **
  • 3,000 sq ft of restaurants *
  • 2,000 sq ft of restaurants not serving alcohol
  • 2,000 sq ft bookstore
  • 1,500 additional card and gift stores
  • 1,500 sq ft of specialty foods
  • 1,500 sq ft of specialty hardware
  • 1,500 sq ft tobacco and news shop
  • 1,500 specialty toys *
  • 1,000 sq ft vintage music
  • 1,000 sq ft coffee and donuts
Rationale for the retail mix
Development of an entertainment retail hub, which will encourage the trade area residents as well as those visiting the area to use downtown Covington for their recreational shopping needs.
  • A complement to the retail mix on Highway 278
  • A growing population base
  • Limited regional access
Downtown Covington Commercial Projects
  • Visual Merchandising Improvements
  • Directional Signage to the Square
  • Off Street parking
  • Attract a new market by developing a marketing campaign aimed at attracting “day tripper” recreational shoppers
Copies of the Plan are available for review at Newton Public Library 7116 Floyd St and the
Main Street Covington office.

** There is the potential for 9,000 square feet of Home Décor and Accessory Stores (Antiques, Crafts and Home Furnishings) due to business closings
* These business has been recruited
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